About Mr. Make It Happen
Chef Matt Price is a chef, restaurant owner, and food entrepreneur with one of the fastest-growing food brands on the internet. Born and raised in Richmond, Virginia and now based in Hampton Roads, Matt is a chef and owner of Fraiche Restaurant in Washington, D.C., whose bold flavors and approachable cooking style have helped millions of home cooks gain confidence in the kitchen.
What began as a hobby in his early 20s—cooking for friends, family gatherings, and neighborhood cookouts—quickly turned into a passion that reshaped his entire life. After more than a decade working in the corporate world at Capital One, Matt made the leap to pursue food full-time. That decision led to the creation of his now-iconic brand, “Mr. Make It Happen,” a community-driven cooking platform focused on easy, elevated comfort food that anyone can master at home.
Today, Chef Matt is one of the most viewed internet chefs in America, with more than 4.3 million followers across YouTube, Instagram, Facebook, and TikTok. His step-by-step recipe videos, kitchen tutorials, and restaurant-quality techniques have made him a trusted voice for home cooks looking for reliable, flavorful recipes they can make for their families. In February of 2025, Matt opened his first Full Service Upscale Restaurant in Washington DC. https://www.fraichedc.com
⭐️ Culinary Focus
Chef Matt specializes in:
- Elevated Southern comfort food
- Coastal & Caribbean-inspired dishes
- Classic American favorites with modern twists
- Restaurant-style meals made simple for home cooks
- Holiday cooking, entertaining, and meal prep
His content blends chef-level technique with everyday ingredients, making his recipes both accessible and impressive.
⭐️ Products, Brand, & Entrepreneurial Work
As his audience grew, Chef Matt expanded the Make It Happen brand into a multi-vertical food business, including:
- Make It Happen Seasonings – a full line of high-quality spice blends used by home cooks and professionals nationwide.
- All-Purpose Flour & Breading Mixes
- Digital & Physical Cookbooks, including best-selling holiday and comfort-food recipe collections.
- Kitchen Tools & Equipment, including a digital meat thermometer, Japanese steel chef knife, and hybrid skillet designed with home cooks in mind.
- Food Blogging & Recipe Development, with hundreds of tested recipes that consistently rank in search results.
These product lines allow Matt’s audience to bring his flavors and techniques straight into their home kitchens.
⭐️ Live Events & Culinary Experiences
Over the last 3 years, Matt teamed up with other Chef's for an annual food tour — a multi-city fine-dining experience that sold out 20 cities with 150-200 seats per event. This tour cemented Matt’s reputation not only as a digital creator, but as a chef capable of delivering restaurant-quality dining experiences on the road.
⭐️ Mission & Community
Everything Chef Matt does comes back to one mission:
To help people make amazing food at home, gain confidence in the kitchen, and bring joy to their families through cooking.
— Chef Matt
His tagline, “Make It Happen,” embodies his belief that great food is for everyone — no matter your skill level, background, or culinary experience.
As Seen In
Chef Matt and the Mr. Make It Happen brand have been featured in Forbes, Eater DC, Food & Wine | DC News Now, K Street Magazine, and other major publications. His restaurant Fraîche has quickly become one of the most talked-about dining destinations in Washington, D.C.
Credentials & Achievements
- Restaurant: Owner of Fraîche Restaurant, Washington D.C.
- Audience: 4.3M+ followers across YouTube, Instagram, TikTok, and Facebook
- Press: Featured in Forbes, Food & Wine, Eater DC, DC News Now, and K Street Magazine
- Cookbook: "Meet Me In The Kitchen" — currently in publisher negotiations with major houses
- Product Line: Signature seasonings (AP, Cajun, Lemon Bae, Buttery Garlic Pepper) and cookware sold nationwide at mrmakeithappen.shop